No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
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Narrado por:
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Tom Gallagher
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De:
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Dan S Kennedy
Acerca de esta escucha
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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The Millionaire Mind
- De: Thomas J. Stanley Ph.D., William D. Danko Ph.D.
- Narrado por: Cotter Smith
- Duración: 12 h y 20 m
- Versión completa
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General4.5 out of 5 stars 3,030
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Narración:4.5 out of 5 stars 2,289
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Historia4.5 out of 5 stars 2,275
To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.
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2 out of 5 stars
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No Millionaire Next Door
- De Sean en 02-01-03
De: Thomas J. Stanley Ph.D., y otros
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The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- De: Bryan Franklin, Michael Ellsberg
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 86
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 72
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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5 out of 5 stars
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Great Paradigm Shift For Me...
- De Brad Spencer en 07-01-16
De: Bryan Franklin, y otros
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The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- De: Michael Ellsberg
- Narrado por: Erik Synnestvedt
- Duración: 9 h y 42 m
- Versión completa
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General4.5 out of 5 stars 341
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Narración:4 out of 5 stars 293
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Historia4.5 out of 5 stars 289
The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
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3 out of 5 stars
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I can't get past the introduction
- De DaveO en 01-30-13
De: Michael Ellsberg
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Pound Foolish
- Exposing the Dark Side of the Personal Finance Industry
- De: Helaine Olen
- Narrado por: Lyn Landon
- Duración: 9 h y 1 m
- Versión completa
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General4 out of 5 stars 221
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Narración:4 out of 5 stars 196
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Historia4 out of 5 stars 194
For the past few decades, Americans have spent billions of dollars on personal finance products. As salaries have stagnated and companies have cut back on benefits, we've taken matters into our own hands, embracing the can-do attitude that if we're smart enough, we can overcome even daunting financial obstacles. But that's not true. In this meticulously reported and shocking audiobook, journalist and former financial columnist Helaine Olen goes behind the curtain of the personal finance industry to expose the myths, contradictions, and outright lies it has perpetuated.
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4 out of 5 stars
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The dark side of my industry
- De jfoxcpacfp en 06-15-13
De: Helaine Olen
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
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General4 out of 5 stars 1,485
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Narración:4 out of 5 stars 1,270
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Historia4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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General4 out of 5 stars 192
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Narración:4.5 out of 5 stars 161
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Historia4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
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General4 out of 5 stars 1,101
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Narración:4 out of 5 stars 413
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Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 4 h y 54 m
- Versión completa
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General5 out of 5 stars 32
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Narración:5 out of 5 stars 28
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Historia5 out of 5 stars 28
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Phenomenal practical guidance to taking care of our customers!
- De Nathan Unruh en 07-09-24
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
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General4 out of 5 stars 123
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Narración:4.5 out of 5 stars 106
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Historia4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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4 out of 5 stars
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- De: Jay Baer, Erica Campbell Byrum
- Narrado por: Jay Baer, Erica Campbell Byrum
- Duración: 1 h y 51 m
- Versión completa
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General4.5 out of 5 stars 40
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 32
Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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5 out of 5 stars
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Riveting
- De DANIEL M. en 10-20-16
De: Jay Baer, y otros
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- De: Ryan Blair, Don Yaeger
- Narrado por: Johnny Heller
- Duración: 6 h y 59 m
- Versión completa
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General4.5 out of 5 stars 220
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Narración:4.5 out of 5 stars 193
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Historia4.5 out of 5 stars 190
Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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3 out of 5 stars
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I wouldn't read it again
- De Blahhhhhh en 01-07-13
De: Ryan Blair, y otros
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No B.S. Direct Marketing
- The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
- De: Dan S. Kennedy, Marty Fort - contributor, Darcy Juarez - contributor
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General5 out of 5 stars 7
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The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
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Historia4.5 out of 5 stars 224
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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1 out of 5 stars
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Politically Charged + Trump Supporter
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No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
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General4.5 out of 5 stars 25
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Narración:4.5 out of 5 stars 18
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Historia4.5 out of 5 stars 17
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- De Fred en 09-20-21
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The E-Myth Seminar
- Taking Charge of Your Business and Your Life
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 5 h y 16 m
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General4.5 out of 5 stars 325
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Narración:4.5 out of 5 stars 268
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Historia4.5 out of 5 stars 262
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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5 out of 5 stars
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Like E-myth but sick of Sarah and the pie shop?
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Channels of Profit
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- De: MaryEllen Tribby
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General4 out of 5 stars 10
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Narración:4 out of 5 stars 9
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Historia4 out of 5 stars 9
In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
De: MaryEllen Tribby
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
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General4.5 out of 5 stars 513
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Historia4.5 out of 5 stars 433
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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1 out of 5 stars
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Complete Waste of Time
- De Jeanette Fox en 01-05-19
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No B.S. Direct Marketing
- The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
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General5 out of 5 stars 7
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Narración:5 out of 5 stars 7
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The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.
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5 out of 5 stars
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amazing
- De Anonymous User en 06-12-24
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No B.S. Marketing to the Affluent
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General4.5 out of 5 stars 258
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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1 out of 5 stars
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Politically Charged + Trump Supporter
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No B.S. Sales Success in the New Economy
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General4.5 out of 5 stars 25
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Historia4.5 out of 5 stars 17
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- De Fred en 09-20-21
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The E-Myth Seminar
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- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 5 h y 16 m
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General4.5 out of 5 stars 325
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Narración:4.5 out of 5 stars 268
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Historia4.5 out of 5 stars 262
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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Like E-myth but sick of Sarah and the pie shop?
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1 out of 5 stars
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Complete Waste of Time
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Speak to Sell
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1 out of 5 stars
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Ruined by awful narration
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The Best of No BS
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Narración:5 out of 5 stars 19
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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3 out of 5 stars
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The politics distracts from the nuts and bolts
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No B.S. Guide to Successful Marketing Automation
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- Narrado por: Tim Fannon
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General5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia5 out of 5 stars 3
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.
De: Dan S. Kennedy, y otros
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Narración:5 out of 5 stars 14
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You started your business because you wanted more. More wealth. More freedom. A greater impact. But these days, it feels like you're working harder than ever for less and less money, and you barely have time to take a coffee break, much less a vacation. Sound familiar? If your answer is a weary "yes," then Get Scalable is here to change the game...and your life.
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Best business book on growth! Strategic and practical
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Most Impactful book read since Rich Dad Poor Dad
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Million Dollar Weekend
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Lo que los oyentes dicen sobre No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Fast Eddy
- 01-10-24
Just A Pitch Book
No Marketing advice, just a ridiculous sales pitch for his associates and mastermind club. Dont waste a credit on this garbage
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