Monetizing Media To Keep Newspapers Alive

16 Strategies to Capitalize on Quality Content Online

De: Paul F. Davis

Narrado por: Virtual Voice

Newspapers throughout the world are going bankrupt and stopping operations. Only a few newspapers able to navigate the nuances of the digital age and capitalize on online content remain. These proven strategies to capitalize on quality content will not only keep your newspaper and publishing company alive, but cause you to thrive in the digital age. ‘Can America’s paper of record survive the death of newsprint? Can journalism?’ These questions Michael Hirschorn of The Atlantic asked when considering the New York Times claim of ‘20 million unique users’ compared to its ‘million readers a day and dropping,’ when making the case for online news. Rupert Murdoch (owner of Fox News) attending a gathering of editors to discuss and seek answers; declared himself a “digital immigrant” who “wasn’t weaned on the web, nor coddled on a computer,” but someone who “grew up in a highly centralized world where news and information were tightly controlled by a few editors.” Not so anymore. Online media and news is a new frontier that many highly successful newspapers have failed to navigate and capitalize upon. As a result many respected newspapers are losing readers, relevance, influence and profits. If losing people isn’t enough to persuade newspapers, perhaps losing advertising revenue and jobs is sufficient motivation. The New York Times laid off loyal employees who labored for decades at the paper. Nonetheless amid the layoffs diehard news executives and journalists still wrestled with ideological views pertaining to news, its creation and the credibility of its originators. Reporting and writing is ultimately a job (and arguably a calling), but if it is not profitable it is unsustainable and is not worthy of your time and attention. Therefore monetizing media and capitalizing on quality online content is essential to sustain writers, newspapers and publishers. Bill Gates says the Web attracts $30 billion in advertising revenue annually, equal to the entire advertising revenue currently generated each year by the newspaper industry as a whole. Learn what can be done to leverage digital technology to continue serving readers with excellence and attract advertising dollars to stay in existence. Paul F. Davis is a Global Business Consultant, Worldwide Motivational Speaker, and Talent Development Trainer who has touched 76 nations serving the U.S. Military, Companies, Cruise Lines, Churches, and Universities across the globe. Paul is the Author of more than 20 Books including: - The Future of Food (volumes 1 & 2) - Geostrategy to Protect Environmental Health & Food Security - Update Your Identity - God vs. Religion - Integrity of Heart - Breakthrough For A Broken Heart Paul has earned 3 Master degrees with the highest honors from New York University (Global Affairs), Michigan State College of Law (Global Food Law), and the University of Alabama (Health). Paul is half way through earning his 4th Master degree in Educational Leadership with the University of Texas and currently has a 4.0 (A) grade point average. www.PaulFDavis.com www.Linkedin.com/in/worldproperties