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Marketing Sostenible [Sustainable Marketing]
Prácticas Responsables Para El Futuro Del Marketing (Marketing 360°: El Poder del Marketing Moderno) [Responsible Practices for the Future of Marketing (360° Marketing: The Power of Modern Marketing)]
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Alied Cedeno Aguirre
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¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.
Descubre los Fundamentos del Marketing Sostenible
Explora la relación intrínseca entre el marketing sostenible y la responsabilidad social corporativa, abordando los desafíos ambientales y sociales del mundo contemporáneo. Aprende cómo las empresas pueden incorporar la sostenibilidad en sus estrategias de marketing, obteniendo beneficios significativos en términos de reputación, compromiso del cliente y ventaja competitiva.
Estrategias Innovadoras y Ejemplos Inspiradores.
Con capítulos dedicados al marketing verde y ecoeficiente, la autora presenta estrategias innovadoras para desarrollar y comercializar productos ecológicamente responsables, reduciendo el impacto ambiental de las operaciones empresariales. Ejemplos de empresas pioneras ilustran cómo estas estrategias pueden implementarse con éxito.
Responsabilidad Social Corporativa y Marketing de Causa
Descubre cómo apoyar causas sociales y comunitarias alineadas con los valores de tu empresa a través de prácticas de responsabilidad social corporativa y marketing de causa. Este libro muestra cómo estas prácticas pueden fortalecer la relación con los clientes y la comunidad, además de contribuir a un mundo más justo y sostenible.Una Herramienta IndispensableEste libro es una herramienta indispensable para todos los que desean integrar la sostenibilidad en sus estrategias de marketing, promoviendo un futuro más responsable y sostenible. ¡Transforma tus prácticas de marketing y marca la diferencia en el mundo corporativo y más allá!
Please note: This audiobook is in Spanish.
©2024 Maria Cesarini Viturino (P)2024 Maria Cesarini ViturinoRelacionado con este tema
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