Malört
The Redemption of a Revered and Reviled Spirit
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Malört
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Narrado por:
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Brandon Pollock
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De:
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Josh Noel
Acerca de esta escucha
Malört may be the worst thing you'll ever taste.
Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of Malört: we keep going back for more. For nearly a hundred years, we've gone back.
Jeppson's Malört could have died a hundred deaths in that time. Its survival wasn't always a given. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
Malört is a story of love, relationships, and how one generation finds meaning where generations before did not.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships—involving secret love, federal prison, a David vs. Goliath court battle, and the 2018 sale of Jeppson's Malört, which made Pat Gabelick, a seventy-five-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
Malört isn't just the story of one brazen liquor—it is the story of modern tastes and cultural shifts.
©2024 Josh Noel (P)2024 TantorRelacionado con este tema
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Lo que los oyentes dicen sobre Malört
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia2 out of 5 stars
- Ahdumb
- 10-04-24
Excellent read on a piece of Chicago history
Great book, especially if you are interested in Chicago history or are a proud Chicagoan. Also a bit of a bummer depending on how you fell about where Malört has gone. But well worth the read.
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