Le marketing pour les nuls en 50 notions clés
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Le marketing pour les nuls en 50 notions clés
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Narrado por:
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Odile Cohen
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François Hatt
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De:
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Benoît Heilbrunn
Acerca de esta escucha
Désir, éthique, packaging, manipulation, fidélisation... L'essentiel des notions de marketing, pour tous ceux qui souhaitent découvrir la discipline dans une démarche professionnelle ou personnelle.
Qu'on le veuille ou non, le marketing fait partie de notre vie quotidienne : nous sommes confrontés à plus de 20 000 objets par jour, dont beaucoup portent un logo ; nous sommes soumis à plus de 3 000 messages de nature publicitaire par jour ; et nous connaissons en moyenne 5 000 noms de marque. Or le marketing est souvent mal compris. Souvent dénigré ou rabattu sur ses versants les plus visibles que sont la publicité, les marques ou les études de marché, il est pourtant bien plus que cela.
Cet ouvrage tâche de concilier deux approches complémentaires : donner un savoir sur les aspects techniques d'une discipline à part entière, et aiguiser la conscience et la réflexion du consommateur que nous sommes tous. Parmi les notions abordées, on retrouve notamment la catégorisation, les croyances, le design, le désir, l'émotion, l'éthique, la fidélisation, le logo, la manipulation...
©2017 "Pour les nuls" / "For Dummies" est une marque déposée de John Wiley & Sons, Inc. Éditions First, un département d'Édi8, Paris. Publié en accord avec John Wiley & Sons, Inc. (P)2019 Lizzie, un département d'Univers Poche, ParisRelacionado con este tema
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
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Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
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General5 out of 5 stars 672
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
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1 out of 5 stars
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Nothing new...
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5 out of 5 stars
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This is my first review of 2 years subscribed!
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2 out of 5 stars
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Leaves much to be desired
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