Interkulturelle Kommunikation
Managerwissen kompakt - Pocket Power
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Narrado por:
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Phillip Schwarz
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Ein hilfreicher Guide zum richtigen Umgang bei interkultureller Kommunikation!
In unserer globalisierten Welt sind internationale Geschäfte schon lange ein Teil des Alltags eines Unternehmens. Allerdings können solche Geschäfte schnell kompliziert werden, denn jedes Land folgt seinen eigenen Regeln und ist geprägt von seiner eigenen Sprache und Kultur. Um also auf internationaler Ebene erfolgreich zu sein, müssen die Akteure über diese Unterschiede Bescheid wissen. Dieses Werk vermittelt die dafür benötigten interkulturellen Kompetenzen, indem es wissenschaftlich fundierte Informationen liefert und diese praxisbezogen und leicht verständlich erklärt.
©2006 SAGA Egmont (P)2020 SAGA EgmontRelacionado con este tema
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