How to Write a Top 1% Business Newsletter

7 Ways to Differentiate Your Content

De: Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead

Narrado por: Jason DeFillippo

What separates content that gets read, shared, bookmarked, and favorited versus content that falls on deaf ears?

Why is it that some digital creators can build email lists in the hundreds of thousands, even millions of subscribers, while multibillion-dollar companies with all the resources in the world struggle to build and engage readers via their company newsletter?

In this mini-book, the Category Pirates—Christopher Lochhead, Eddie Yoon, and Nicolas Cole—reveal the seven strategies creators, writers, marketers, entrepreneurs, and companies can use to differentiate their content (and how Category Pirates became one of the top 10 most-read paid business newsletters on all of Substack in less than a year). Differentiation is not about short-term growth hacks, social media marketing tactics, or viral tricks. True content differentiation is about providing readers with a different lens through which they see the world.

In this “mini-book” you will learn:

• The seven ways creators and companies can differentiate their content.
• How, if you aren’t going to be an original content creator, you should be a high-value curator.
• The importance of not confusing “length” and word count with value.
• How to write with courage, and say what no one else is willing to say (yet).
• Three actionable steps to providing readers with new, fresh, differentiated thinking.
• And how to craft a radically different Point of View.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

©2021 Category Pirates (P)2022 Category Pirates

Niche Making Machine

I loved how the author can address the market, re-frame the readers mind on content creation, while giving clear short examples and implementation strategies that you can use right away, without wasting time! Don’t let this mini book fool you, this is packed with information in a respectful condensed way. I plan on re-listening to this audio so I can ensure my content creation will stay authentic over time and I remember the difference between categorizing and reverse engineering output to create a whole new niche.

Brilliant and a gift- thank you!

Not much to say, but a must listen for anyone interested in making a difference in this world.

Excellent content

Loved everything can’t wait to listen again and share with my friends. As someone who recently published a newsletter this is so valuable.

Be actually different

This book isn’t going to knock your socks off with its prose or revolutionary new ideas. However, it will beat into your head what “being different” actually means and looks like with examples. Very clear, motivating, and informational. Would recommend.

Short, sweet and chock full of nuggets!

You can follow the writer’s herd or you can follow the wisdom in this book to stand out from the pack. Regardless, Mini books are the new Novel …and this one’s a Bestseller!