Hispanic Market Power Audiolibro Por Isaac Mizrahi arte de portada

Hispanic Market Power

America’s Business Growth Engine

Vista previa

Prueba por $0.00
Prime logotipo Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Elige 1 audiolibro al mes de nuestra inigualable colección.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95 al mes después de 30 días. Cancela en cualquier momento.

Hispanic Market Power

De: Isaac Mizrahi
Narrado por: Andrew Joseph Perez
Prueba por $0.00

$14.95 al mes después de 30 días. Cancela en cualquier momento.

Compra ahora por $13.99

Compra ahora por $13.99

Confirma la compra
la tarjeta con terminación
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

Acerca de esta escucha

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the Hispanic consumer segment to drive sales.

Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed.

©2023 Isaac Mizrahi (P)2024 Tantor Media
América Latina Américas Ciencias Sociales Demografía Específica Estudios Latinoamericanos Marketing Marketing y Ventas Pequeñas Empresas y Espíritu Emprendedor Negocio

Lo que los oyentes dicen sobre Hispanic Market Power

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.