Hey Whipple, Squeeze This (6th Edition)
The Classic Guide to Creating Great Advertising
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Hey Whipple, Squeeze This (6th Edition)
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Narrado por:
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Brian Arens
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De:
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Luke Sullivan
Acerca de esta escucha
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180—against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
This audiobook is skillfully read by Brian Arens. It was produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Luke Sullivan (P)2025 Echo Point Books & Media, LLCRelacionado con este tema
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- Narrado por: Scott R. Pollak
- Duración: 13 h y 43 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
De: Luke Sullivan, y otros
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 50
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Historia4.5 out of 5 stars 50
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
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Your Hidden Genius
- The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents
- De: Betsy Wills, Alex Ellison
- Narrado por: Ann Marie Gideon
- Duración: 7 h y 6 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Your Hidden Genius provides a custom-made road map to what makes you special, revealing your distinct combination of natural talents, interests, and personality traits—a mix as unique to you as your fingerprint. With the instant appeal of Enneagrams and Strengthsfinder, Your Hidden Genius instead focuses on scientific testing rather than self-reported answers as a means to unlock your potential.
De: Betsy Wills, y otros
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 7,057
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Narración:4.5 out of 5 stars 4,881
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Historia4.5 out of 5 stars 4,877
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 33 m
- Versión completa
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General5 out of 5 stars 61
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Narración:5 out of 5 stars 55
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Historia5 out of 5 stars 55
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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5 out of 5 stars
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So much clarity!
- De Lucas en 03-18-25
De: Donald Miller
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Reset
- How to Change What's Not Working
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 6 h y 35 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:5 out of 5 stars 55
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Historia4.5 out of 5 stars 55
In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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5 out of 5 stars
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Easy Listen with Great Points
- De S. Garcia en 02-23-25
De: Dan Heath