Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
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Narrado por:
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Christopher Hurt
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De:
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Michael Levine
Acerca de esta escucha
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
©1993 Michael Levine (P)1993 Blackstone Audio, Inc.Los oyentes también disfrutaron...
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Narración:4.5 out of 5 stars 1,894
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Historia4.5 out of 5 stars 1,890
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
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General4 out of 5 stars 322
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Narración:4.5 out of 5 stars 281
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Historia4 out of 5 stars 277
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 94
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Narración:5 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- De: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrado por: Timothy Danko
- Duración: 10 h y 50 m
- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 51
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Historia4.5 out of 5 stars 50
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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3 out of 5 stars
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- De Christine en 10-12-20
De: Daniel J. Boorstin, y otros
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The Mackay MBA of Selling in The Real World
- De: Harvey Mackay
- Narrado por: Tim Wheeler
- Duración: 8 h y 34 m
- Versión completa
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General4.5 out of 5 stars 79
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Narración:4 out of 5 stars 67
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Historia4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- De Eric en 12-12-11
De: Harvey Mackay
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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One Big Thing
- Discovering What You Were Born to Do
- De: Phil Cooke
- Narrado por: Phil Cooke
- Duración: 3 h y 25 m
- Versión completa
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General4.5 out of 5 stars 50
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Narración:4.5 out of 5 stars 42
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Historia4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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5 out of 5 stars
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One Big Question
- De RayChu en 09-03-13
De: Phil Cooke
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- De: Kate White
- Narrado por: Cassandra Campbell
- Duración: 10 h y 2 m
- Versión completa
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General4.5 out of 5 stars 103
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Narración:4.5 out of 5 stars 87
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Historia4 out of 5 stars 87
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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5 out of 5 stars
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AMAZING
- De valarie en 01-21-14
De: Kate White
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Clowns to the Left of Me, Jokers to the Right
- Opinionated Columns on American Life
- De: Michael Smerconish
- Narrado por: Michael Smerconish
- Duración: 13 h y 36 m
- Versión completa
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General4.5 out of 5 stars 208
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Narración:4.5 out of 5 stars 182
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Historia4.5 out of 5 stars 182
Opinionated talk show host and columnist Michael Smerconish has been chronicling local, state, and national events for the Philadelphia Daily News and the Philadelphia Inquirer for more than 15 years. He has sounded off on topics as diverse as the hunt for Osama bin Laden and what the color of your Christmas lights says about you. In this collection of 100 of his most memorable columns, Smerconish reflects on American political life with his characteristic feistiness.
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1 out of 5 stars
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All about Smerc and who cares about the victims
- De Mark J. Rosen en 12-10-20
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Before and After the Book Deal
- A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
- De: Courtney Maum
- Narrado por: Courtney Maum
- Duración: 10 h y 35 m
- Versión completa
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 44
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Historia4.5 out of 5 stars 44
Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
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5 out of 5 stars
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A gem for early-stage writers
- De Ludmil Mitrev en 03-20-21
De: Courtney Maum
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Rachel Maddow
- A Biography
- De: Lisa Rogak
- Narrado por: Kirsten Potter
- Duración: 5 h y 17 m
- Versión completa
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General4.5 out of 5 stars 459
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Narración:5 out of 5 stars 389
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Historia5 out of 5 stars 386
Rachel Maddow has beaten the odds in a way that's novel in today's America: She uses her brain. In a world of banal and opinionated soundbites, she regularly crushes Sean Hannity's ratings thanks to her deeply researched reports. And in our highly polarized world, Maddow amiably engages the staunchest conservatives, while never hesitating to expose their light-on-facts defenses.
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2 out of 5 stars
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Absolute Pablum.
- De mj en 02-03-20
De: Lisa Rogak
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- De: Stephanie Palmer
- Narrado por: Judith Brackley
- Duración: 6 h y 40 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 73
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Historia4 out of 5 stars 73
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- De Coldmountain en 05-22-15
De: Stephanie Palmer
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Street Gang
- The Complete History of Sesame Street
- De: Michael Davis
- Narrado por: Caroll Spinney
- Duración: 8 h y 21 m
- Versión resumida
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General4.5 out of 5 stars 185
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Narración:4.5 out of 5 stars 116
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Historia4.5 out of 5 stars 118
When the first episode aired on Nov. 10, 1969, Sesame Street revolutionized the way education was presented to children on television. It has since become the longest-running children's show in history, and today reaches 8 million pre-schoolers on 350 PBS stations and airs in 120 countries. Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark.
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3 out of 5 stars
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An important subject, but hardly gripping
- De Scott T. Hards en 09-24-10
De: Michael Davis
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The Book You Were Born to Write
- Everything You Need to (Finally) Get Your Wisdom onto the Page and into the World
- De: Kelly Notaras
- Narrado por: Kelly Notaras
- Duración: 7 h y 40 m
- Versión completa
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General5 out of 5 stars 56
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Narración:5 out of 5 stars 46
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Historia5 out of 5 stars 46
A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life.
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5 out of 5 stars
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Both Funny and Informative
- De Emily C. Maher en 02-15-21
De: Kelly Notaras
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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General4 out of 5 stars 309
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Narración:4 out of 5 stars 255
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Historia4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
Lo que los oyentes dicen sobre Guerrilla P.R.
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Catherine Manna
- 01-07-17
Brilliant! wealth of knowledge! priceless!!!
I am so thrilled to find this book and I highly recommend it. With utmost respect and highest regards ... aspiring dreamers, and artists alike, will be touched by the
Worlds #1 leading PR expert and famous publicist 'Star behind the Stars' renowned Author Michael Levine. I love his 'Cinergism" he both instructs and inspires. Catherine Sarah Manna 'Kiki Love '
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Devo Spice
- 02-11-15
Good but dated
Good information, but VERY dated. This book is from 1993 or so. Still, I got a lot of good information out if it and it sparked some ideas for me. There is only a passing mention of the internet in the book, though.
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Total2 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- Kalin
- 12-24-17
good but very outdated
Note the publication date of 1993. I didn't notice that. This book talks about letterhead, fax machines, polaroids and typewriters, suggests utilizing the rapidly expanding UHF television stations, and recommends watching The Simpson's to keep up with modern times. More than an hour of this book is just a list of 1990s magazines and newspapers with their mailing addresses.Why even sell this book when there is an updated 2008 version? There were a lot of stories of PR stunts and ideas that were pretty interesting though.
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