Global Marketing: Strategies for a Connected World
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Global Marketing: Strategies for a Connected World
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Narrado por:
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Virtual Voice
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De:
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Jasper Wakefield
Este título utiliza narración de voz virtual
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Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to:
- Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions.
- Adapt Products and Brands: Implement best practices for balancing global consistency with local customization.
- Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-border digital strategies that resonate from Asia to Africa and beyond.
- Navigate Cross-Cultural Differences: Communicate effectively and negotiate successfully in varied cultural contexts.
- Optimize Pricing, Distribution, and Promotion: Streamline supply chains, tailor pricing models, and coordinate multi-channel promotions worldwide.
- Embrace CSR and Sustainability: Integrate social responsibility, ethical sourcing, and environmental stewardship into core business strategies.
- Measure Performance: Implement robust KPIs, analytics platforms, and continuous improvement methodologies to drive results in global campaigns.
Packed with expert insights and actionable recommendations, Global Marketing: Strategies for a Connected World equips you to build resilient, future-proof marketing initiatives. Whether you’re a marketing professional, entrepreneur, business student, or executive aiming to expand overseas, this book delivers the strategic clarity and cultural intelligence needed to thrive in an ever-evolving global arena.