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Narrado por:
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Stephan Rasch
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De:
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Stefan Gössler
Acerca de esta escucha
Mit Witz und zahlreichen Beispielen aus dem Wirtschaftsalltag bringt dieses Hörbuch 9 Strategien näher, wie man seine Gewinne steuern kann. Der Autor zeigt auf, was bereits funktioniert hat, wie man es umsetzen kann und wo auch die Stolperfallen liegen.
Im Teil 1 dieser Serie ging es um die grundsätzliche Herangehensweise an Preisstrategien. Dieser Teil 2 widmet sich um die Frage, mit welchen Strategien man Preisverhandlungen meidet, dem Kunden den Wert klarer vor Augen führt und seine Angebote unvergleichbar macht. Wer seine Gewinne gestalten will, der kommt um kluge Preisstrategien nicht herum.
Kapitelliste:
- Realisiere, wofür Kunden zahlen,
- Kunden zahlen für Rabatte,
- Entwickle Zusatzangebote,
- Durchbrich mentale Preisschwellen,
- Bündle Produkte,
- Nutze Gutscheine,
- Teile und Herrsche,
- Entferne den Speck,
- Kunden zahlen auch die Story.
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