From Browsing to Booking

Website and SEO Strategies for Wedding & Event Pros

De: Alan Berg, Brian Lawrence

Narrado por: Virtual Voice

From Browsing to Booking: Website and SEO Strategies for Wedding & Event Pros

Unlock the Secrets to a High-Performing Wedding Business Website!

Are you a wedding or event business owner struggling with a website that doesn’t convert? Maybe your Google Business Profile isn’t drawing the clients you deserve, or you’re thinking about refreshing your website altogether? From Browsing to Booking is like two books in one, providing the ultimate guide to mastering your digital presence, specifically tailored for the wedding and event industry.

This comprehensive resource brings together the expertise of industry veterans Alan Berg and Brian Lawrence, who have combined their decades of experience to create a powerful tool for wedding and event professionals. Their collaboration ensures that the book is packed with actionable insights to help businesses transform their online presence and attract more clients.

Inside, readers will discover:

• Website Optimization: Learn how to make every page on your site work harder for you, from effective navigation to compelling content.
• SEO Best Practices: Understand how to rank higher in search results by leveraging Google’s E-E-A-T principles—Expertise, Experience, Authority, and Trust.
• Google Business Profiles: Boost your local search visibility with top tips for managing and maximizing your profile’s potential.
• User Experience Enhancements: Discover how to turn visitors into clients by reducing friction points on your website and enhancing mobile usability.
• Real-world Examples and Case Studies: See what strategies work best with insights from actual wedding and event businesses.

Whether you’re looking to streamline your current website, generate more traffic, or make an informed decision about building a new site, From Browsing to Booking offers everything wedding and event professionals need. It’s perfect for anyone who wants to turn casual browsers into loyal clients and increase bookings through smarter website strategies and a stronger online presence.

Engaging and Effective

Alan’s books and podcasts are always filled with practical and valuable information for your wedding business.

We’ve made a bunch of changes to our website based on recommendations from this latest audio book. Among the improvements, our load time is substantially better, it was also heartening to validate some things we’ve been doing all along such as updating photos and content as a regular maintenance task.