Failed to Launch
Why Your People Quit, and What It Takes to Go the Distance
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Failed to Launch
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Why do talented people start strong... and vanish without a word?
Failed to Launch is a tactical autopsy. A sharp, no-fluff field guide for leaders, business owners, and entrepreneurs who are tired of watching people fade. It breaks down the two real enemies of execution—comfort and distraction—and exposes why high-potential people never follow through.
This isn’t about motivation. It’s about devotion over discipline, structure over hype, and clarity over charisma.
Inside, you’ll learn:
Why most people don’t quit—they drift
How disguised exits and “respectable” disappearances slowly erode your business
The Launch Sequence: Ignition → Breaking Atmo → The Vastness → Planetfall
How to spot when someone’s leaving before they ever say it
Why true compassion means naming drift—not enabling it
How to become someone they don’t walk away from
You don’t need more leadership tactics.
You need a lens.
You need language.
You need to see what's really happening beneath the surface—and lead through it.
This isn’t about finishing goals.
It’s about becoming someone who finishes people.