F the Funnel
A New Way to Engage Customers and Grow Revenue
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
F the Funnel
Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Zack Sage
-
De:
-
Jeff Pedowitz
Acerca de esta escucha
Marketing teams are the creative hearts of organizations.
We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve.
Where is the love?
The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.
We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle, the loop, which focuses on building relationships of trust rather than closing sales in a one-off way.
©2021 Jeff Pedowitz (P)2021 Jeff PedowitzLos oyentes también disfrutaron...
-
From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- De: Debbie Qaqish
- Narrado por: Janet Mcleish
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.
De: Debbie Qaqish
-
Marketing Artificial Intelligence
- AI, Marketing, and the Future of Business
- De: Paul Roetzer, Mike Kaput
- Narrado por: Paul Roetzer
- Duración: 6 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 23
-
Narración:4.5 out of 5 stars 19
-
Historia4.5 out of 5 stars 19
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
-
5 out of 5 stars
-
Awesome
- De Felipe Gonzalez en 01-10-24
De: Paul Roetzer, y otros
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- De: Matthew Dixon, Ted McKenna
- Narrado por: Matthew Dixon, Ted McKenna
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 85
-
Narración:5 out of 5 stars 70
-
Historia4.5 out of 5 stars 66
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
5 out of 5 stars
-
Overcome Indecision
- De Jared Troyer en 01-05-25
De: Matthew Dixon, y otros
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,994
-
Narración:4.5 out of 5 stars 11,609
-
Historia4.5 out of 5 stars 11,522
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 1,139
-
Narración:5 out of 5 stars 965
-
Historia4.5 out of 5 stars 957
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
4 out of 5 stars
-
SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,224
-
Narración:4.5 out of 5 stars 1,029
-
Historia4.5 out of 5 stars 1,021
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- De: Debbie Qaqish
- Narrado por: Janet Mcleish
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.
De: Debbie Qaqish
-
Marketing Artificial Intelligence
- AI, Marketing, and the Future of Business
- De: Paul Roetzer, Mike Kaput
- Narrado por: Paul Roetzer
- Duración: 6 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 23
-
Narración:4.5 out of 5 stars 19
-
Historia4.5 out of 5 stars 19
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
-
5 out of 5 stars
-
Awesome
- De Felipe Gonzalez en 01-10-24
De: Paul Roetzer, y otros
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- De: Matthew Dixon, Ted McKenna
- Narrado por: Matthew Dixon, Ted McKenna
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 85
-
Narración:5 out of 5 stars 70
-
Historia4.5 out of 5 stars 66
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
5 out of 5 stars
-
Overcome Indecision
- De Jared Troyer en 01-05-25
De: Matthew Dixon, y otros
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 8 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 13,994
-
Narración:4.5 out of 5 stars 11,609
-
Historia4.5 out of 5 stars 11,522
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- De Jason Comely en 02-19-13
De: Eric Ries
-
Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
-
General5 out of 5 stars 1,139
-
Narración:5 out of 5 stars 965
-
Historia4.5 out of 5 stars 957
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
-
4 out of 5 stars
-
SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,224
-
Narración:4.5 out of 5 stars 1,029
-
Historia4.5 out of 5 stars 1,021
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,068
-
Narración:4.5 out of 5 stars 816
-
Historia4.5 out of 5 stars 807
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
3 out of 5 stars
-
Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
-
Great CEOs Are Lazy
- De: Jim Schleckser
- Narrado por: Jim Schleckser
- Duración: 5 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 272
-
Narración:4.5 out of 5 stars 229
-
Historia4.5 out of 5 stars 228
How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done, while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs spend most of their time eliminating the single biggest constraint to the growth of their business.
-
5 out of 5 stars
-
Loved It!
- De Mike E. en 07-10-19
De: Jim Schleckser
-
Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- De: Aaron Ross, Marylou Tyler
- Narrado por: Mary Jane Wells
- Duración: 5 h y 7 m
- Versión completa
-
General4 out of 5 stars 805
-
Narración:4 out of 5 stars 659
-
Historia4 out of 5 stars 656
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
-
1 out of 5 stars
-
Absolutely terrible narration. Not recommended.
- De Maximus en 02-22-14
De: Aaron Ross, y otros
-
E-Myth Mastery
- The Seven Essential Disciplines for Building a World Class Company
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 7 h y 29 m
- Versión resumida
-
General4.5 out of 5 stars 775
-
Narración:4.5 out of 5 stars 496
-
Historia4.5 out of 5 stars 498
Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.
-
1 out of 5 stars
-
stick to E Myth Revisite
- De Ted en 11-03-09
-
The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 411
-
Narración:4.5 out of 5 stars 340
-
Historia4.5 out of 5 stars 337
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
-
5 out of 5 stars
-
Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
-
Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- De: Renee Mauborgne, W. Chan Kim
- Narrado por: Christian Steiner
- Duración: 9 h y 48 m
- Versión completa
-
General4 out of 5 stars 480
-
Narración:4.5 out of 5 stars 417
-
Historia4 out of 5 stars 416
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
-
4 out of 5 stars
-
Reference PDF is in your Library
- De bshiratori en 06-15-18
De: Renee Mauborgne, y otros
-
High Growth Handbook
- De: Elad Gil
- Narrado por: Kevin Stillwell
- Duración: 12 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 446
-
Narración:4.5 out of 5 stars 356
-
Historia4.5 out of 5 stars 351
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
-
5 out of 5 stars
-
Superb
- De Rancher en 08-10-18
De: Elad Gil
-
The Startup Way
- How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
- De: Eric Ries
- Narrado por: Eric Ries
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 661
-
Narración:4.5 out of 5 stars 564
-
Historia4.5 out of 5 stars 563
Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
-
4 out of 5 stars
-
In need of a second edition
- De Ehud Shavit en 12-28-17
De: Eric Ries
-
Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- De: Jeff Hoffman, David Finkel
- Narrado por: David Finkel
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 217
-
Narración:4.5 out of 5 stars 190
-
Historia4.5 out of 5 stars 188
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
-
5 out of 5 stars
-
All stuff no fluff
- De Jonathan Bonanno en 05-25-21
De: Jeff Hoffman, y otros
-
Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 374
-
Narración:4.5 out of 5 stars 320
-
Historia4.5 out of 5 stars 315
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
-
5 out of 5 stars
-
Business to Company???
- De S. Wheelhouse en 12-07-18
De: Nick Mehta, y otros
-
Pinnacle
- Five Principles that Take Your Business to the Top of the Mountain
- De: Steve Preda, Gregory Cleary
- Narrado por: Derek Botten
- Duración: 5 h y 14 m
- Versión completa
-
General5 out of 5 stars 32
-
Narración:5 out of 5 stars 31
-
Historia5 out of 5 stars 31
Inside Pinnacle, best-selling author, entrepreneur, and leadership team coach Steve Preda, and Pinnacle Business Guides founder Gregory Cleary, will walk you through these principles. Filled with real-life anecdotes and practical approaches, you'll learn how to grow your business, make your team more efficient and productive, and free some time from your schedule.
-
3 out of 5 stars
-
One long promotion
- De ArizonaKilroy en 01-11-23
De: Steve Preda, y otros
-
Beyond the Obvious
- Killer Questions That Spark Game-Changing Innovation
- De: Phil McKinney
- Narrado por: Ray Porter
- Duración: 7 h y 19 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 53
-
Historia4.5 out of 5 stars 52
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.
-
1 out of 5 stars
-
Don't Waste Your Time
- De Dave Nelson en 02-12-12
De: Phil McKinney