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For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.
The key is to breaking through in the media by being credible, creative, responsive and relentless. The success of organizations oriented toward social change is dependent on a proactive and robust public relations arm. Organizations must be just as committed to public relations as they are to the work they are spearheading. This book offers key insights to conduct low or no cost PR strategies that can help any organization garner continual media attention and support.
Extraordinary PR, Ordinary Budget makes the convincing case that mission-based organizations, whether working in the nonprofit or private sector, must have a proactive and responsive PR apparatus that sits central to their work. Effective PR is more than getting media hits and paid media placement - it is about ramping up support for important causes.
©2017 Jennifer R. Farmer (P)2017 Jennifer R. FarmerLos oyentes también disfrutaron...
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- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 272
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Narración:4.5 out of 5 stars 240
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Historia4.5 out of 5 stars 241
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
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Great on the Job
- What to Say, How to Say It. The Secrets of Getting Ahead.
- De: Jodi Glickman
- Narrado por: Tanya Eby
- Duración: 5 h y 36 m
- Versión completa
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General4 out of 5 stars 67
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 54
Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....
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5 out of 5 stars
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Never thought about learning this…
- De Amazon Customer en 10-21-23
De: Jodi Glickman
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- De: Stephen Woessner
- Narrado por: Sean Pratt
- Duración: 5 h y 7 m
- Versión completa
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General4.5 out of 5 stars 113
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Narración:4.5 out of 5 stars 98
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Historia4.5 out of 5 stars 98
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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1 out of 5 stars
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Half way thru, nothing worth any of my $$$
- De John Kiz en 12-20-18
De: Stephen Woessner
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,235
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Narración:4.5 out of 5 stars 1,887
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Historia4.5 out of 5 stars 1,883
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- De: Scott Belsky
- Narrado por: Don Hagen
- Duración: 7 h y 3 m
- Versión completa
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General4 out of 5 stars 697
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Narración:4 out of 5 stars 463
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Historia4 out of 5 stars 461
How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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2 out of 5 stars
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Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
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Under Fire
- Reporting from the Front Lines of the Trump White House
- De: April Ryan, Tamron Hall - foreword
- Narrado por: Janina Edwards
- Duración: 7 h y 27 m
- Versión completa
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General4.5 out of 5 stars 333
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Narración:4.5 out of 5 stars 297
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Historia4.5 out of 5 stars 293
Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.
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5 out of 5 stars
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- De Deborah en 09-03-18
De: April Ryan, y otros
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Lead with Humility
- 12 Leadership Lessons from Pope Francis
- De: Jeffrey A. Krames
- Narrado por: Walter Dixon
- Duración: 2 h y 57 m
- Versión completa
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General4.5 out of 5 stars 88
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Narración:4.5 out of 5 stars 81
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Historia4.5 out of 5 stars 81
When Fortune announced its list of the World’s Greatest Leaders, the top spot was awarded - not to a captain of industry - but to the new pontiff. In the year since his election, Pope Francis earned that accolade - and more. He has achieved the remarkable: breathed life into an aging institution, reinvigorated a global base, and created real hope for the future.How did a man who spent his life laboring in slums far from the Vatican manage to do this and so quickly?
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1 out of 5 stars
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Disjointed.
- De Richard K. en 03-10-17
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- De: Fran Hauser, Jodi Lipper
- Narrado por: Fran Hauser
- Duración: 5 h y 51 m
- Versión completa
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General4.5 out of 5 stars 790
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Narración:4.5 out of 5 stars 680
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Historia4.5 out of 5 stars 677
In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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3 out of 5 stars
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meeeh
- De Cindy blunt en 12-04-18
De: Fran Hauser, y otros
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 199
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Narración:5 out of 5 stars 175
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Historia4.5 out of 5 stars 176
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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The Briefing
- Politics, the Press, and the President
- De: Sean Spicer
- Narrado por: Sean Spicer
- Duración: 8 h y 5 m
- Versión completa
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General4.5 out of 5 stars 256
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Narración:4.5 out of 5 stars 229
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Historia4 out of 5 stars 226
For more than two decades, Sean Spicer had been a respected political insider, working as a campaign and communications strategist. But in December 2016, he got the call of a lifetime. President-elect Donald J. Trump had chosen him to be the White House press secretary. And life hasn’t been the same since. When he accepted the job, Spicer was far from a household name. But then he walked into the bright lights of the briefing room, and the cameras started rolling. His every word was scrutinized. Every movement was parodied. Every detail became a meme. And that’s just the public side.
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5 out of 5 stars
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I did not expect to like this non-fiction book!
- De Wayne en 07-30-18
De: Sean Spicer
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The Making of the President 2016
- How Donald Trump Orchestrated a Revolution
- De: Roger Stone
- Narrado por: BJ Pottsworth
- Duración: 14 h y 51 m
- Versión completa
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General4.5 out of 5 stars 270
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Narración:4.5 out of 5 stars 245
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Historia4.5 out of 5 stars 244
In the early hours of November 9, 2016, one of the most contentious, polarizing, and vicious presidential races came to an abrupt and unexpected end when heavily favored presidential hopeful Hillary Clinton called Donald J. Trump to concede, shocking a nation that had, only hours before, given little credence to his chances. Donald Trump pulled the greatest upset in American political history despite a torrent of invective and dismissal of the mainstream media.
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5 out of 5 stars
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behind the scenes
- De Rocker en 04-06-17
De: Roger Stone
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch