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In sechs Stufen zu besseren Verkaufsergebnissen. Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter. Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.
Diplom Pädagoge Hans Stöger und Diplom Sozialwissenschaftlerin Gabriele Stöger entwickelten 1988 erste Konzepte einer Schulungsreihe für ein international aktives Industrie-Unternehmen. Diese Schulungsreihe wurde so erfolgreich, dass der Auftraggeber vorgab, dass dieses nicht von Einzelpersonen geleistet werden kann, sondern von einem Unternehmen umzusetzen sei. Dem entsprechend gründeten Gabriele und Hans Stöger ihr eigenes Trainingsunternehmen in Markt Schwaben und verstärkten dieses um weitere Trainer: Stöger & Partner war geboren. Seit 2012 befindet sich der Sitz des Unternehmens in München. Beide coachen seit Jahren Führungskräfte und Mitarbeiter in allen Fragen des beruflichen und privaten Erfolgs.
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