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El poder del instinto [The Power of Instinct]
Las nuevas reglas de la persuasión en los negocios y la vida [The New Rules of Persuasion in Business and Life]
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El poder del instinto [The Power of Instinct]
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Narrado por:
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Yotzmit Ramírez
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De:
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Leslie Zane
Acerca de esta escucha
Desafía las ideas convencionales del marketing y aprende cómo acceder al cerebro oculto de tu cliente para crear una red de conexiones que impulse a las personas a comprar tu producto, empresa o visión.
Las personas no toman decisiones con la mente consciente, sino por instinto. En este libro, la consultora de marketing y experta en ciencias del comportamiento, Leslie Zane, demuestra que las tácticas de persuasión tradicionales son insuficientes para convencer a los consumidores. Si logras descifrar la red oculta de conexiones que regula las decisiones rápidas que tomamos, podrás conectar con la mente instintiva e influir en ella.
Con un conjunto revolucionario de reglas para expandir la red, Zane nos muestra cómo hacer que cualquier idea, marca, negocio, candidato político o movimiento social sea la elección dominante. Con la ciencia como tu guía, así como historias de las marcas más exitosas del mundo, desde McDonald’s y Lululemon hasta los Yankees y Taylor Swift, aprenderás:
Qué tipo de mensajes generan la mayor cantidad de asociaciones positivas.
Por qué encontrar nuevos clientes acelera el crecimiento y depender de los existentes es una trampa.
Por qué las historias que apelan a las emociones no son suficientes para impulsar la prueba y la lealtad a largo plazo.
Ya seas un emprendedor, ejecutivo, profesional del marketing o buscador de empleo, dominar el poder del instinto te ayudará a potenciar tu crecimiento y hacer que lo que vendas sea la primera opción para cualquier audiencia.
Please note: This audiobook is in Spanish.
©2024 Leslie Zane (P)2025 Penguin Random House Grupo Editorial S.A. de C.V.Relacionado con este tema
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