Die wahre Geschichte von McDonald's
Erzählt von Gründer Ray Kroc
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Die wahre Geschichte von McDonald's
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Narrado por:
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Markus Böker
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Er ist der Mann hinter dem goldenen "M" und einer "Vom Tellerwäscher zum Millionär"-Geschichte, die ihresgleichen sucht: Ray Kroc, der Gründer von McDonald’s. Nur wenige Unternehmer können wirklich von sich behaupten, dass sie unsere Art zu leben für immer verändert haben. Ray Kroc ist einer von ihnen.
Doch noch viel interessanter als Ray Kroc, die Businesslegende, ist Ray Kroc, der einfache Mann. Ganz im Gegensatz zum typischen Start-up-Gründer oder Internetmillionär war er bereits 52 Jahre alt, als er auf die McDonald-Brüder traf und sein erstes Franchise eröffnete. Was folgte, ist legendär, doch kaum einer kennt die Anfänge.
In seiner offiziellen Autobiografie meldet sich der Mann hinter der Legende selbst zu Wort. Ray Kroc ist ein begnadeter Geschichtenerzähler und unverwüstlicher Enthusiast - er wird Sie mit seiner McDonald's-Story mitreißen und inspirieren. Sie werden ihn danach nie mehr vergessen.
©2017 FinanzBuch Verlag, ein Imprint der Münchner Verlagsgruppe GmbH (P)2020 FinanzBuch Verlag, ein Imprint der Münchner Verlagsgruppe GmbHReseñas de la Crítica
Kolumbus entdeckte Amerika, Jefferson hat es begründet und Ray Kroc geBig Mac't!
-- Esquire Magazine
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