Crystallizing Public Opinion
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Crystallizing Public Opinion
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Narrado por:
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Jonathan Queen
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De:
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Edward Bernays
Acerca de esta escucha
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior. The book discusses the role of propaganda in democratic societies, the ethical implications of persuasion, and the power of the media in shaping societal norms. Crystallizing Public Opinion remains a critical text for understanding the mechanics of modern mass communication and the strategic influence of public relations in politics, business, and culture.
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-
Crystallizing Public Opinion
- De: Edward Bernays
- Narrado por: Daniel Purcell
- Duración: 4 h y 37 m
- Versión completa
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General4.5 out of 5 stars 25
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Narración:4 out of 5 stars 19
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Historia4.5 out of 5 stars 19
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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3 out of 5 stars
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Informative
- De Christopher Dunlock en 12-01-23
De: Edward Bernays
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The Ellipsis Manual
- Analysis and Engineering of Human Behavior
- De: Chase Hughes
- Narrado por: Jonam Ross
- Duración: 12 h y 1 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4 out of 5 stars 34
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Historia4 out of 5 stars 34
The Ellipsis Manual is the kind of book that used to be locked away deep in a vault underground, far away from the prying eyes of those who could misuse its power.
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3 out of 5 stars
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Don’t get AUDIO Book
- De Will en 09-18-24
De: Chase Hughes
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Public Opinion
- De: Walter Lippmann
- Narrado por: John Clickman
- Duración: 10 h y 59 m
- Versión completa
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General4.5 out of 5 stars 7
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Narración:4.5 out of 5 stars 7
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Historia4.5 out of 5 stars 7
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
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4 out of 5 stars
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Lippmann is an impressive social scientist.
- De Anonymous User en 12-29-24
De: Walter Lippmann
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Propaganda
- De: Edward Bernays
- Narrado por: Jonathan Queen
- Duración: 3 h y 34 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
De: Edward Bernays
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Propaganda
- De: Edward Bernays, Mark Crispin Miller - introduction
- Narrado por: Grover Gardner
- Duración: 4 h y 42 m
- Versión completa
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General4 out of 5 stars 1,360
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Narración:4.5 out of 5 stars 1,142
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Historia4 out of 5 stars 1,131
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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4 out of 5 stars
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SKIP THE INTRODUCTION
- De Scott A Kessler en 04-28-20
De: Edward Bernays, y otros
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Crystallizing Public Opinion
- Complete and Original Edition
- De: Edward Bernays, Mitch Horowitz - introduction
- Narrado por: Mitch Horowitz
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 8
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Narración:4.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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5 out of 5 stars
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How Opinions are Shaped
- De Eric en 01-09-24
De: Edward Bernays, y otros
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Crystallizing Public Opinion
- De: Edward Bernays
- Narrado por: Daniel Purcell
- Duración: 4 h y 37 m
- Versión completa
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General4.5 out of 5 stars 25
-
Narración:4 out of 5 stars 19
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Historia4.5 out of 5 stars 19
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
-
3 out of 5 stars
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Informative
- De Christopher Dunlock en 12-01-23
De: Edward Bernays
-
The Ellipsis Manual
- Analysis and Engineering of Human Behavior
- De: Chase Hughes
- Narrado por: Jonam Ross
- Duración: 12 h y 1 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4 out of 5 stars 34
-
Historia4 out of 5 stars 34
The Ellipsis Manual is the kind of book that used to be locked away deep in a vault underground, far away from the prying eyes of those who could misuse its power.
-
3 out of 5 stars
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Don’t get AUDIO Book
- De Will en 09-18-24
De: Chase Hughes
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Public Opinion
- De: Walter Lippmann
- Narrado por: John Clickman
- Duración: 10 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 7
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Narración:4.5 out of 5 stars 7
-
Historia4.5 out of 5 stars 7
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
-
4 out of 5 stars
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Lippmann is an impressive social scientist.
- De Anonymous User en 12-29-24
De: Walter Lippmann