
Copywriting Made Simple
How to Write Powerful and Persuasive Copy that Sells
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Narrado por:
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Sebastian Abineri
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De:
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Tom Albrighton
Acerca de esta escucha
Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel, and do.
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.
It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
What you’ll learn….
Understand the product and its benefits.
- Pinpoint how the product helps people.
- Turn features into benefits and seek out USPs.
- Identify tangible and intangible benefits.
Get to know your audience.
- Uncover your audience's inner fears and desires.
- Use empathy to get inside the audience's feelings.
- Decide how your copy will change how they think, feel or act.
Engage the audience in your message.
- Make your copy more like a conversation.
- Use the same words that the audience uses.
- Bring the product to life with rich, sensory language.
Craft compelling copy.
- Learn eight proven formulas for enticing headlines.
- Choose a rock-solid structure.
- Create powerful calls to action.
Use 20 proven strategies for creative copy.
- Show the product in a new light.
- Use humor, wordplay, metaphors and contrasts.
- Turn weakness into strength.
Make persuasion and psychology work for you.
- Learn the six proven principles of persuasion.
- Overcome the audience's objections.
- Exploit cognitive biases to nudge the audience into action.
It’s the perfect introduction to copywriting today. Download your copy now.
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De: Robert W. Bly
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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General
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Narración:
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Historia
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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General
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Narración:
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Historia
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 47 m
- Versión completa
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General
-
Narración:
-
Historia
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
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How to Write a Good Advertisement
- A Short Course in Copywriting
- De: Victor O. Schwab
- Narrado por: Scott R. Pollak
- Duración: 8 h y 13 m
- Versión completa
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General
-
Narración:
-
Historia
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
De: Victor O. Schwab
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
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General
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Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
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General
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Narración:
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Historia
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
-
Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
-
How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
-
-
Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
-
The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
-
-
simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
-
How to Write a Good Advertisement
- A Short Course in Copywriting
- De: Victor O. Schwab
- Narrado por: Scott R. Pollak
- Duración: 8 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
De: Victor O. Schwab
-
Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
-
-
The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins