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Cómo hacer grandes cosas [How Big Things Get Done]
Los sorprendentes factores que marcan el destino de cualquier proyecto [The Surprising Factors That Mark the Destiny of Any Project]
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Narrado por:
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Antonio Raluy
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Los secretos para planificar y llevar a cabo con éxito proyectos de cualquier envergadura, por el mayor experto munidal en megaproyectos.
Nada es más inspirador que una ambiciosa visión que se convierte en una realidad triunfante: el Empire State Building pasó de ser un boceto a cambiar el skyline de Nueva York en tan solo veintiún meses. Sin embargo, la mayoría de las veces las grandes visiones se convierten en auténticas pesadillas: según las estadísticas, un asombroso 92 por ciento de los megaproyectos superan el presupuesto o el cronograma, o ambas cosas. Incluso los esfuerzos más modestos, como emprender un pequeño negocio, suelen fracasar. ¿Por qué? El profesor de la Universidad de Oxford Bent Flyvbjerg ha dedicado su vida a comprender qué distingue a esos pocos triunfos entre tantos fracasos. En Cómo hacer grandes cosas identifica los errores de juicio y la toma de decisiones equivocadas que llevan al naufragio de los proyectos, ya sean grandes o pequeños. Y muestra cómo tus propios proyectos tienen más posibilidades de éxito si aplicas los principios que él mismo ha investigado durante décadas.
Repleto de inolvidables ejemplos que van desde la construcción de la Ópera de Sídney y la creación de los últimos éxitos de taquilla de Pixar, hasta la desastrosa reforma de una casa en Brooklyn, este libro es una guía indispensable para cualquier persona que planee un proyecto ambicioso.
Please note: This audiobook is in Spanish.
©2023 Connaught Street Inc. y Bent Flyvbjerg (P)2024 Penguin Random House Grupo Editorial, S.A.U.Relacionado con este tema
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