Cómo destruir una empresa en doce meses... o antes
Errores y omisiones de la dirección
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Cómo destruir una empresa en doce meses... o antes
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Narrado por:
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Antonio Raluy
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De:
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Luis Castañeda
Acerca de esta escucha
Ciertos errores pueden llevar a la ruina a empresas y propietarios, y hacer daño a la sociedad en general. También los fallos forman parte de la historia de los negocios. Y es buena idea que los directores conozcan esa historia, de modo de no repetirla. Dividido en cinco apartados (errores y omisiones en el área de dirección general y estrategia, de finanzas y administración, en el área comercial, en el área de factor humano, en el área de operaciones), este libro claro, ameno y cercano presenta una serie de errores comunes pero que se pueden evitar, recogidos por Luis Castañeda, experto en rehabilitar empresas. La obra incluye, al final, un valioso apéndice de autoconsultoría para que el oyente se evalúe por sí mismo, oriente sus decisiones y prevenga una crisis. Cómo destruir una empresa en doce meses... o antes es todo un cursillo de gestión en menos de seis horas, útil tanto para directores en activo como para emprendedores. El entusiasmo es importante, pero no están de más estos buenos consejos para una dirigir una empresa sana y próspera.
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