Business-Knigge - Arabische Welt
Erfolgreich kommunizieren mit arabischen Geschäftspartnern
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Business-Knigge - Arabische Welt
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Narrado por:
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Johannes Kiebranz
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De:
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Gabi Kratochwil
Acerca de esta escucha
Unverzichtbarer Orient-Ratgeber mit zahlreichen Anekdoten über das Miteinander von Arabern und Europäern. Der arabische Markt ist ein attraktiver Zukunftsmarkt. Wer hier mit Gewinn tätig sein will, muss die arabische Geschäftskultur kennen. Gabi Kratochwil, promovierte Islamwissenschaftlerin und Unternehmensberaterin mit langjähriger Erfahrung im arabischen Raum, gibt eine fundierte Einführung in die arabische Mentalität sowie Tipps und Tricks aus der Praxis, die für die erfolgreiche Geschäftstätigkeit unabdingbar sind. Sie berät führende Unternehmen, Institutionen und Verbände bei ihren Geschäftsbeziehungen in arabischen Ländern. Sie ist Mitglied im Präsidium der Arabisch-Deutschen Vereingung für Handel und Industrie e.V. (Ghorfa), der Society for Intercultural Education, Training and Research e.V. (SIETAR), Inhaberin von Cross-Cultures, einem Unternehmen, das sich mit Fragen der interkulturellen Kommunikation beschäftigt (www.cross-cultures.de), und lebt in der Nähe von Köln.
©2018 SAGA Egmont (P)2018 SAGA EgmontReseñas de la Crítica
Das Buch ist ein sehr nützlicher Helfer für Leute die in der arabischen Welt Geschäfte machen wollen. Die Autorin geht auf die Kultur der Menschen ein und versucht dem Leser die unterschiedliche Denkweise der Menschen näherzubringen.
-- Achim Birkenmayer
Das Buch vermittelt einen sehr guten Einblick in die Gegenheiten der arabischen Länder und eignet sich hervorragend als Einstieg für all jene die geschäftliche Beziehungen aufbauen möchten.
-- Marcel Lippuner Gabi Kratochwil ist promovierte Islamwissenschaftlerin mit langjähriger Erfahrung im arabischen Raum.
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