Bullseye Marketing
How to Grow Your B2B Business Faster
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Bullseye Marketing
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Narrado por:
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Louis Gudema
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De:
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Louis Gudema
Acerca de esta escucha
B2B companies with robust marketing programs typically grow two to five times faster than those without them.
In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company.
The first edition was named "one of the best marketing books of all time" by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies.
At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.
While many companies put too great of an emphasis on short-term lead generation, in this second edition, Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies.
The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, along with new case studies.
©2023 Louis Gudema (P)2023 Louis GudemaLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
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General5 out of 5 stars 19,108
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Narración:5 out of 5 stars 16,473
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Historia5 out of 5 stars 16,333
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
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General4.5 out of 5 stars 41,974
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Narración:4.5 out of 5 stars 34,784
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Historia4.5 out of 5 stars 34,365
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- De Nemo71 en 12-31-19
De: Sun Tzu
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Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
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General5 out of 5 stars 30,563
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Narración:5 out of 5 stars 27,313
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Historia5 out of 5 stars 27,222
Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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5 out of 5 stars
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He did it again!
- De Christian C. en 12-06-22
De: David Goggins
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
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General5 out of 5 stars 9,226
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Narración:5 out of 5 stars 8,037
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Historia5 out of 5 stars 7,983
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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3 out of 5 stars
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Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
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Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 10,818
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Narración:4.5 out of 5 stars 9,485
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Historia4.5 out of 5 stars 9,416
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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2 out of 5 stars
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A $26 Podcast
- De Sam Cochrane en 06-01-18
De: Mel Robbins
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The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
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General4.5 out of 5 stars 6,494
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Narración:5 out of 5 stars 5,771
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Historia4.5 out of 5 stars 5,728
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 7,469
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Narración:4.5 out of 5 stars 6,181
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Historia4.5 out of 5 stars 6,101
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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General5 out of 5 stars 3,285
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Narración:4.5 out of 5 stars 2,758
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Historia5 out of 5 stars 2,723
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,888
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Narración:5 out of 5 stars 3,358
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Historia5 out of 5 stars 3,342
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 9 h y 35 m
- Versión completa
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General4.5 out of 5 stars 2,194
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Narración:4.5 out of 5 stars 1,965
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Historia4.5 out of 5 stars 1,963
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,998
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Narración:5 out of 5 stars 5,289
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Historia4.5 out of 5 stars 5,286
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Declutter Your Home and Simplify Your Life
- De: Sophie Largen, The Great Courses
- Narrado por: Sophie Largen
- Duración: 1 h y 17 m
- Grabación Original
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General4 out of 5 stars 312
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Narración:4.5 out of 5 stars 270
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Historia4 out of 5 stars 270
Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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3 out of 5 stars
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Not Realistic but It has Some Good Ideas
- De Gilbert M. Stack en 01-05-23
De: Sophie Largen, y otros
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiolibro Por T. Harv](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
- Versión completa
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General5 out of 5 stars 667
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Narración:5 out of 5 stars 591
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Historia5 out of 5 stars 595
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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Indistractable
- How to Control Your Attention and Choose Your Life
- De: Nir Eyal, Julie Li
- Narrado por: Nir Eyal
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 9,336
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Narración:4.5 out of 5 stars 7,985
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Historia4.5 out of 5 stars 7,929
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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1 out of 5 stars
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Nothing new...
- De Erica en 12-24-19
De: Nir Eyal, y otros
Lo que los oyentes dicen sobre Bullseye Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Scott61
- 09-10-23
Digestable
Fascinating concepts here. LG:s insights were absolutely correct and advice sound. Should be "must reading" for every tech leadership in growth mode.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Marie J.
- 08-20-23
Great book for a thorough foundation of B2B marketing
This book covers it all — if you’re looking for an education on how to stand up and run a successful B2B marketing program, this is a great book.
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