Bulletproof Your Marketplace

Strategies for Protecting Your Digital Platform

De: Jeremy H. Gottschalk

Narrado por: Chris McCloy

Online marketplace and digital platform founders and leaders invest enormous time and effort into setting their businesses up for success, focusing on what it takes to launch and scale their innovative and disruptive ventures. But most give little if any thought to setting up their platforms for avoiding unnecessary risk, liability and exposure that could lead to failure.

In his book, Bulletproof Your Marketplace: Strategies for Protecting Your Digital Platform, Jeremy Gottschalk, attorney and founder of the global resource platform Marketplace Risk, turns the how to succeed in business genre on its head. Rather than offering the usual platitudes on growing a business, he shows marketplace and digital platform leaders how to eliminate the kinds of unnecessary risk, liability, and exposure that can destroy even the most successful digital businesses.

Bulletproof Your Marketplace offers platform stakeholders useful and actionable ways to avoid to identify, predict, prevent, and respond to the risks that come with launching, operating and scaling marketplaces and digital platforms.

Addressing some of a platform’s most common vulnerabilities one by one, Gottschalk lays out in plain and simple terms how founders and leaders can proactively and simultaneously protect their businesses and their communities.

©2025 Jeremy H. Gottschalk (P)2025 Jeremy H. Gottschalk

The best book on marktplace risk: Easy read, packed with value!

Bulletproof Your Marketplace is the book every founder, entrepreneur, lawyer, and manager of a digital platform should have on their desk. We're constantly juggling legal landmines, PR crises, and the ever-changing world of data privacy. Gottschalk delivers real-world, battle-tested strategies for protecting your platform from lawsuits, regulatory issues, and PR crises. The parts on user contracts, privacy and security, insurance, and media relations and incident response are priceless. If you manage risk for a digital platform or e-commerce marketplace, this is your playbook—clear, concise, practical, and fun to read. I highly recommend!