Kendrick's Reign: Record-Breaking Sales, Viral Moments, and Drake Rivalry

Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has been dominating both the headlines and the charts in recent days. This week, the big story is that Kendrick and Drake are neck and neck in total album sales for 2025, according to HotNewHipHop, with Kendrick slightly ahead at 3.6 million to Drake’s 3.5 million. Kendrick’s 2024 release GNX continues to rack up impressive numbers, anchored by singles like Luther, which just became his fastest song to hit a billion streams on Spotify, surpassing Not Like Us. That single, meanwhile, is making its own history, as The Source reports it is now eligible for diamond certification by the RIAA, a huge milestone and the first time a diss track has reached 10 million units sold in the US. Not Like Us’s cultural impact remains undeniable, with fans and critics still analyzing its significance months after release.

There’s also a palpable buzz on social media. On Instagram, a viral moment saw Kendrick bringing a 12-year-old fan onstage who went bar for bar with him, earning thousands of likes and cementing Kendrick’s reputation for connecting on a personal level with his audience. Another major social media wave: RapTV announced that Temple University will launch a new course this fall dedicated to Kendrick’s body of work, underlining his growing recognition in academic circles and lasting influence in hip-hop culture.

Live performances are defining the season. Kendrick and SZA are currently on their Grand National Tour, with highly anticipated shows set for July 15 at Villa Park and July 22 at Tottenham Hotspur Stadium in London. These co-headlining appearances are being described as monumental, with tickets and official merchandise in extremely high demand and organizers urging fans to download digital tickets in advance according to PremierLeague.com and Trip.com. The excitement isn’t just local—these are international events, reflecting his global reach and enduring star power.

On the business front, Kendrick remains involved with pgLang, the creative company he co-founded, though there haven’t been any public new ventures revealed this week. His net worth and status as a business mogul keep being referenced in lifestyle features and YouTube recaps, especially as debates rage about the long-term legacy of his music and entrepreneurial work.

Finally, the long-running feud with Drake continues to generate headlines, as Drake’s latest single references the battle and its impact on their friendships. While the tensions are now mostly playing out in music and online chatter, the ripple effects are still being felt across the industry.

All in all, Kendrick Lamar’s last few days have been packed with biographically significant developments—from record-breaking sales to major upcoming concerts, viral moments with fans, and academic recognition, confirming his place as one of the most influential and discussed figures in music today.

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