Camm Rowland: Taste, Intuition & the limits of Machine Creativity

In this episode, Daniel sat down with Camm Rowland, Chief Creative and AI Officer at Kepler. We explored how AI is reshaping creative processes, how agencies can practically implement AI, and what it means to build brands in a world where your next customer might be an AI.

Chapters

00:00 – Solo intro & Camm’s background
01:00 – Creative evolution across industries
02:00 – How AI changes visual storytelling
04:00 – From storyboarding to instant visuals
06:00 – Practical AI tools for creatives
10:00 – Embracing AI without losing your craft
13:00 – Prompting, prototyping & automation
17:00 – Narrow AI tools & brand customization
27:00 – Scaling creative for apparel brands
33:00 – Advice for small creative teams
41:00 – AI’s impact on customer curation
45:00 – Future of brand-building in an AI world
52:00 – What AI will never replicate
58:00 – Creative risks vs. optimization

Links

https://www.keplergrp.com/

Camm Rowland's Linkedin

The Human AI Experience 2025 Intro

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