The Truth About Digital Agencies: Dave Hyman on What Works, What Doesn’t

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In this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.

We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.

This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.

• The real reason so many eCommerce brands have been burnt by agencies

• How Dave built a successful digital agency during COVID (with no team and a baby on the way)

• What CRO really means in 2025, and why most brands are missing the point

• Why internal search functionality is an underrated growth lever for eCommerce

• The role of transparency, both with clients and within yourself

• What the future of agencies might look like with AI, automation, and shifting consumer behaviour

• The #1 question every brand should ask before signing with any agency

Connect with our speakers:

Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/

Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/