• How TikTok & Sidekick Helped Sell Out a Skincare Brand

  • Apr 29 2025
  • Duración: 41 m
  • Podcast

How TikTok & Sidekick Helped Sell Out a Skincare Brand

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  • Resumen

  • Also available on YouTube: youtu.be/Pi20dFaHoVg

    Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

    In this episode, Ben shares how he:

    • Sold out his first product run—twice
    • Built a loyal customer base by building in public
    • Used Shopify Sidekick to find superfans and boost conversions
    • Leveraged AI to do what agencies charge thousands for
    • Landed in retail by rallying his TikTok followers

    Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.

    Show Links:

    Clubhouse Skin

    • Clubhouse Skin
    • TikTok
    • Instagram

    Shopify

    • Shopify Magic
    • Getting started with Sidekick
    • Shopify Newsroom: AI helped these founders fast-track their way to first sale

    Sponsors:

    • Zipify – Build high-converting sales funnels
    • Cleverific – Smart order editing for Shopify
    • Boost AI Search & Filter – Collection filtering + smart search

    Subscribe for weekly interviews with Shopify founders and experts.
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