• How To Make $75M By Going Directly To Your Customer with Faisal AlKhalidi | Horizons Podcast

  • Mar 18 2025
  • Duración: 1 h y 3 m
  • Podcast

How To Make $75M By Going Directly To Your Customer with Faisal AlKhalidi | Horizons Podcast

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Listen now on YouTube, Spotify, and Apple.—Faisal AlKhalidi is a performance marketing veteran who's helped scale brands like DoorDash, Gainful, and Perfect Keto before founding Growth Minds, where he now helps D2C brands reduce their customer acquisition costs through data-driven creative development.Here’s some of my takeaways from this week’s episode…1/ 🎯 Mirror, Don't Window: Instead of showcasing your product immediately, reflect your customer's pain points and desires. For example, with joint supplements, lead with grandparents unable to play with grandchildren rather than product features. Only reveal your solution after establishing emotional connection.2/ 🧩 Modular Creative Testing Wins: Break ads into modular components (hook, body, CTA) and test combinations. One winning hook can be mixed with different bodies to create multiple successful variations—work smarter, not harder.3/ 📊 The 1-in-8 Rule: Only about 12% of ad creatives become winners. Plan your creative volume accordingly—for a $50k monthly ad spend, aim for 20+ new creative concepts monthly. Test each for at least 7 days with 5-7x AOV in spend.4/ 🎯 Focus Your Growth Stack: Sub-$10M companies should master three core channels instead of spreading thin: Meta ads, solid website/funnel, and lifecycle marketing (email/SMS). Master these before expanding.5/ 📱 Broad > Narrow Targeting: Platform algorithms have evolved—creative is your new targeting. Focus less on detailed audience settings and more on letting the creative and message attract the right viewers naturally.6/ 🔍 Mine Customer Reviews with AI: Use AI to analyze customer reviews at scale, identifying common pain points, desires, and unique product benefits. This data becomes your creative strategy foundation.7/ 📈 Hook Rate + Hold Rate: Aim for 30%+ hook rate (viewers watching past 3 seconds) and optimize your hold rate (continued engagement). These metrics predict overall ad performance.8/ 💡 Test Smart, Not Hard: Before ruling out an underperforming ad, analyze its components. A weak overall performance might hide a winning hook or other element worth keeping.—Where to find Faisal AlKhalidi:* Web: https://www.growthminds.co/* LinkedIn: https://www.linkedin.com/in/faisalalkhalidi/* X: https://x.com/faisalalkhalidi—In this episode, we cover:00:00 Inbound vs Outbound Marketing Strategies 06:14 Understanding B2B vs B2C Marketing Dynamics 11:13 Retention Strategies for Subscription Products 16:11 Transitioning from Products to Services 21:27 Navigating Multi-Touch Attribution 26:31 Creating Scroll-Stopping Ads 32:10 The Importance of Modular Ad Testing 37:40 Optimizing Ad Performance: Hook and Hold Rates 42:35 Mirroring Customer Needs in Advertising 47:55 Implementing Rapid Testing Cycles 52:11 Evaluating Ad Performance and Spend 57:02 Leveraging Customer Reviews for Insights 01:01:19 Innovative Marketing Practices Today—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
    Más Menos
Más Menos

Lo que los oyentes dicen sobre How To Make $75M By Going Directly To Your Customer with Faisal AlKhalidi | Horizons Podcast

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles