In this episode, I explore why alcohol-free bottles are labelled as ‘botanical spirit’ or ‘dark spiced’ instead of gin or rum. These naming conventions aren't just creative marketing—they're legal requirements which force alcohol-free producers to use alternative terminology that hints at what their products are meant to replace.

But does it cause more confusion? What do brands need to do to support low, no, light drinkers in finding, understanding and enjoying their drinks?

THIS WEEK, WE’RE TALKING ABOUT:
0:00 Talking alcohol-free spirits
1:29 Legally protected
2:37 Minimum requirements
4:23 Producer creativity
5:49 Is it confusing?
8:01 Is it bad for brands?
9:55 Is it easier for non-replica brands?
11:24 Naming & comparing
12:01 Will the law change?
13:17 What brands can do to help consumers.
13:39 What would you prefer?

BEST EPISODE TO LISTEN TO NEXT:
#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

ALSO MENTIONED:
CleanCo*
Lyre’s*
Rebels 0.0*

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Low No Drinker: The ONLY twice-weekly podcast bringing you closer to the people, places and brands leading the low, no & light alcohol revolution.

Helping you to find, understand and enjoy low, no and light drinks.


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