Could it be that you’re not maximizing your agency’s true value? While many agencies focus solely on tangible outcomes, you can tap into your most valuable offerings by separating and monetizing strategy.

In this episode of The Agency Blueprint, I discuss how to identify strategy as a high-value service and the role of strategy-only models in driving agency success. I explain why implementing structured strategy phases not only aligns client goals with execution but also ensures continuous improvement.

Don’t miss this episode to learn about the different strategy delivery models and how to set clear client communication when using strategy!

Key Questions:

• [01:43] Are you willing to pay for a service but hesitant to charge for it yourself?
• [03:49] Do you treat strategy as a separate deliverable or bundle it within projects?
• [06:27] How can you position your agency as a strategic partner rather than just a service provider?
• [15:05] Are you aligning your pricing with the transformative value your strategies provide clients?

What You’ll Discover:

• [02:30 The importance of recognizing strategy as a high-value service and ensuring it is compensated appropriately.
• [04:00] The value of positioning your agency as a strategic partner rather than a deliverable-focused service provider.
• [06:27] How to structure your strategy deliverables with defined processes, data inputs, and client communication.
• [08:59] Different strategy delivery models—oversight, building blocks, and integrated execution.
• [12:39] How to structure retainer-based strategy engagements using credits and modular deliverables.
• [14:12] The importance of clear client communication and setting expectations for strategy-only engagements.
• [15:05] A motivational reminder to value your expertise and charge based on the impact of solving client problems.