Associazione Calcio Milan - På sporet af klubbens DNA
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Associazione Calcio Milan - På sporet af klubbens DNA
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Narrado por:
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Niels Borup
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De:
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Brian Bødker
Acerca de esta escucha
AC Milan er en legende. En klub, der vækker beundring og forundring. AC Milan er altid god for en overskrift, uanset om det handler om de højeste titler eller de dybeste nedture.
Associazione Calcio Milan – på sporet af klubbens DNA henvender sig ikke kun til fodboldentusiaster, men til alle, som ønsker at vide, hvorfor AC Milan er den elegante protagonist, og hvorfor Calcio er så fascinerende.
Bogen er struktureret omkring fem faste dele: Ejerskab, Strategier, Organisation, Taktik og Resultater samt klubbens kultur og ånd. Der er sammenhæng imellem disse dele, hvor en ændring i én del vil medføre en ændring i én eller flere af de andre dele.
Disse dele er fodboldklubbers DNA-kæde og viser, hvordan AC Milan kommer fra Penge og til Pokal, og derigennem formidles en ny indsigt i de sammenhænge, som præger klubben, f.eks. det komplekse italienske samfund, klubbens kultur, organisation, økonomi, symboler, spillere og meget mere.
Brian Bødker er cand.scient.adm. og har en baggrund som bl.a. chefkonsulent i Skanderborg Kommune og Deloitte. Han har studeret fodboldklubbers økonomi, organisation, kultur og strategier i mere end 15 år. Han har tidligere været freelanceskribent og skrevet for Mediano og Off The Pitch.
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