
A Modern Guide to Public Relations
Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
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Narrado por:
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Amanda Elgie
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De:
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Amy Rosenberg
Acerca de esta escucha
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.
In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.
PR 101
- PR’s Difference and Types of PR Roles
Forget Your Story
- Generating News Ideas and News Ideas That Will Actually Run
Your PR Toolbox
- The Press Release and Probably More Important Tools
Understanding the Media
- Media Etiquette and Media Exclusives
- Changing Rules for Differing Media
- Building Media Lists
Working with Print and Online
- Editorial Calendars, Contributed Articles and Blog Posts
Working with Television
- General TV News, Nighttime News and Morning Shows
Working with Radio and Podcasts
- General Radio News, Morning Shows and Special Segments and Podcasts
Operating Like a Newsroom
- Press Events and Photo/Video Opportunities
- Taking Photos/Video for the Media
- Press Conferences
PR Cheats
- Shotgunning Your Approach
- Press Release Distribution Services
Infusing Other Disciplines
- Search Engine Marketing (SEO) PR
- Social Media PR
- Content Marketing
Tying It All Together
- Building Your PR Plan
- PR Timelines and Tactics
- Selecting Audiences
Living the PR Lifestyle
- The Maximized Style
- Becoming a Writer
- Working with Others
- Crisis Prevention
- Media Relationships
- Reporting Your Results
- Discovering Your Story
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I'm a writer and this course is to blame.
- De accentrique en 07-22-19
De: James Scott Bell, y otros
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Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- De: Kam Knight
- Narrado por: Jim D Johnston
- Duración: 5 h
- Versión completa
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This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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make sure to practice
- De Meryem en 04-24-17
De: Kam Knight
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No Calculator? No Problem!
- Mastering Mental Math
- De: Art Benjamin, The Great Courses
- Narrado por: Art Benjamin
- Duración: 5 h y 46 m
- Grabación Original
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No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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Excellent but need PDF
- De Majeed en 10-15-19
De: Art Benjamin, y otros
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Dark Alliance
- The CIA, the Contras, and the Crack Cocaine Explosion
- De: Gary Webb
- Narrado por: Christian Rummel
- Duración: 20 h y 28 m
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
- De Susie en 04-28-14
De: Gary Webb
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Fluent Forever (Revised Edition)
- How to Learn Any Language Fast and Never Forget It
- De: Gabriel Wyner
- Narrado por: Gabriel Wyner
- Duración: 11 h y 12 m
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At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
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A great guide to thinking about learning.
- De Anonymous User en 01-02-25
De: Gabriel Wyner
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- De: Linda Åkeson McGurk
- Narrado por: Ann Richardson
- Duración: 8 h y 39 m
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
- De Kate en 11-03-17
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The Story of Western Science
- From the Writings of Aristotle to the Big Bang Theory
- De: Susan Wise Bauer
- Narrado por: Julian Elfer
- Duración: 8 h y 3 m
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Far too often, public discussion of science is carried out by journalists, voters, and politicians who have received their science secondhand. The Story of Western Science shows us the joy and importance of reading groundbreaking science writing for ourselves and guides us back to the masterpieces that have changed the way we think about our world, our cosmos, and ourselves.
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Good text, tedious book structure
- De Diane K. en 10-07-15
De: Susan Wise Bauer
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The Five Elements of Effective Thinking
- De: Edward B. Burger, Michael Starbird
- Narrado por: Brian Troxell
- Duración: 3 h y 9 m
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The 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking. The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed--they just use their minds differently.
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Thinking about Thinking
- De Cynthia en 05-20-14
De: Edward B. Burger, y otros
Lo que los oyentes dicen sobre A Modern Guide to Public Relations
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Michael Rosenberg
- 02-12-24
Removed the podcast mentions!!
Thank you to the person who wrote about the podcast mentions. I could see how that would be annoying in audio format, so we removed.
Just an aside, you could not get the whole book from listening to the podcast. The podcast is conversations between two people about specific things, maybe mentioned in the book, maybe not.
For example, if you want to know what it’s like to be a public information officer, we interview a public information officer on the podcast. This was mentioned in the book where we’re talking about PIOs as a resource for people to learn more about it.
But I’ve removed those mentions as yeah, annoying! From, the author
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- Anonymous User
- 08-21-24
Great for Getting Started in PR
Great read! As a college student studying public relations, this book has been an invaluable tool. I listened to the audiobook and am now getting a paper copy to annotate and mark up for future reference.
Amy organizes the chapters by media types, from print and online to television and radio. Her tone feels like you're being mentored by a PR pro in a very casual yet sincere manner. Some of the topics she covers include timelines and pitch tips, tutorials for writing press releases and media lists, how to contact reporters, and more. It truly is a great starting point for practicing public relations in 2024. The book incorporates modern PR practices related to digital media and SEO techniques that are essential today. One aspect I thoroughly enjoyed was Amy's anecdotes, which make the book feel conversational. The content is relatively dense, especially for PR novices, so I'm looking forward to reading through it again soon.
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- Cailyn Tegel
- 12-06-24
Very informative in a fun and engaging way!
I read this a couple years ago when I was just starting out my career in PR and now that I’m listening to it again I still think it holds true. Yes there are some changes, but for the most part I recommend this book to anyone who is getting their start in PR! Excited to see what’s next for this writer/PR pro.
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- Kevin Smith
- 12-05-23
All info is on her podcast
She kept sending people to her podcast for information. I didn’t buy this book to be referred to a podcast for info, I wanted the info in this book. Really disappointed.
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