未来実現マーケティング 人生と社会の変革を加速する35の技術
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未来実現マーケティング 人生と社会の変革を加速する35の技術
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Narrado por:
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一戸 康太郎
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De:
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神田 昌典
Acerca de esta escucha
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
仕事がうまくいかない、会社が変わらない、人生の先が見えない……。その原因はすべて「マーケティング」が足りないからだ！
本書はカリスママーケターが厳選した「35のマーケティング技術」を用いて、自分を、会社を、そして社会を変えるための方法論を説くもの。世界の共通認識となりつつあるSDGs17の目標をベースに、どのようにマーケティングを用いて成果を出していくかを実践的に紹介していく。例えば、
●「逆転ポジショニング」による価格付けで優良な顧客を集める
●ジェンダー平等実現は「センターピン集中戦略」で一点突破
●ダッシュボードで若手もベテランも公平に働ける会社を作る
●逆算思考で難問に思いもよらなかった解決策を
●ビジコンで外部の優秀な人材とつながる
など、極めて実践的なノウハウを紹介する。
これから訪れる未来と、そこで活躍するための条件がわかる、まさに神田流マーケティングの集大成。
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