コンセプトのつくり方 たとえば商品開発にも役立つ電通の発想法
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コンセプトのつくり方 たとえば商品開発にも役立つ電通の発想法
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Narrado por:
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早川 諄
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De:
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山田 壮夫
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電通の現役クリエイティブ・ディレクターが明かす、実践的クリエイティブ発想法。 大きな成果を得るためには、常識を覆す「コンセプト」が必要だ。そしてそれは、客観的な事実をどれだけ論理的に突き詰めても、つくることはできない。ロジカル・シンキングに代わる、新しい思考の方法論が必要だ。そこで本書は、脳みそだけでなく身体的な経験や直感までをも駆使する、いわば「身体的思考法」を提案する。クリエイターが広告キャンペーン開発に使っているアプローチを応用すれば、新商品開発だって、ブランド構築だって、経営戦略の策定だって、「その手があったか！」になるだろう。さあ、機能するコンセプトをつくって、イノベーションを実現しよう！©2016 Dentsu inc. Published in Japan by Asahi Shimbun Publications Inc. (P)2019 Audible, Inc.
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