なんのために経営するのか -社員と会社の志を叶え合い、社会をよくする組織と事業のつくり方-
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なんのために経営するのか -社員と会社の志を叶え合い、社会をよくする組織と事業のつくり方-
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Narrado por:
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竹内 圭
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De:
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鈴木 祐介
Acerca de esta escucha
田久保善彦氏、楠木建氏、山口周氏絶賛!!
280社のブランディング現場でわかった
志の経営7つの原則
昨今、経営には「パーパス」が必要だということを言われるようになりました。以前から言われている「SDGs」「ESG投資」といった考え方も一般的になったように思います。企業の目的は利益を上げることではなく、社会に貢献すること。
顧客に深く愛されているだけでなく、社員もいきいきと誇りを持って働いている。
パンデミックのような大きな変化があっても揺るぎなく、志の実現に向けて力強く進んでいく。
本書では、著者がこれまで携わってきた280社以上の起業のなかから、特にすごいと体感する企業の経営者や社員の皆様と一緒になって取り組んできた、変革や進化の「リアルな現場」から得た「7つの原則」を紹介。
本タイトルには付属資料・PDFが用意されています。ご購入後、PCサイトのライブラリー、またはアプリ上の「目次」からご確認ください。
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