「価格上昇」時代のマーケティング なぜ、あの会社は値上げをしても売れ続けるのか
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「価格上昇」時代のマーケティング なぜ、あの会社は値上げをしても売れ続けるのか
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Narrado por:
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大谷 幸司
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De:
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小阪 裕司
Acerca de esta escucha
しかし、下手な価格設定をすれば顧客離れにつながりかねない。値上げは多くの企業にとって切実な問題だ。
では、どのように価格設定を行い、それをどう伝えればいいのか。それを説くのが本書。
著者は長年、「値上げをしても顧客が離れない、むしろ増える」マーケティング手法を説いてきた。そのため、この価格上昇局面においても多くの会員企業が売上を伸ばし、顧客を増やしている。たとえば、
●客単価が倍になったレストラン
●「物価高はチャンス」と言い切るスーパー
●クライアントからの値下げ要求が消えたメーカー
●自分の技術の向上とともに価格を上げた菓子店
など。
こうしたさまざまな事例をもとに、「顧客が増える値上げの方法」を説いていく。
本書を読めば、インフレがチャンスに変わる！©Yuji Kosaka (P)2022 Audible, Inc.
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