Mark Kraemer

Essential Sales Lessons for Everyone In Business

Revisado: 01-24-17

Would you listen to The Sales Messenger again? Why?

I will listen again and take the time to complete the exercises at the end of each chapter. Regardless what primary responsibility you hold in your job or profession, everyone who works for a living can benefit from Mary Anne Davis' lessons in "The Sales Messenger". Concepts like "the art of questioning," "building bridges for objections," and "trial closing" will help me better identify the needs of my internal stakeholders and promote my team's ideas for improving our business.

What other book might you compare The Sales Messenger to and why?

Mary Anne Davis uses the fable framework much like Patrick Lencioni's "The Five Dysfunctions of a Team" or Gene Kim's "The Phoenix Project". This style is very easy to follow and more entertaining than a typical business lecture-style book. Creating characters to follow helps to illustrate the key concepts with practical examples.

Have you listened to any of Tricia Greene’s other performances before? How does this one compare?

This was my first time to listen to a Tricia Greene book. She was easy to follow and did a convincing job voicing the different characters in the book.

Was there a moment in the book that particularly moved you?

Each chapter has valuable insights and lessons. The concept I've been using most since reading is the "bridge of objections."

Any additional comments?

This book will prove useful for anyone who works for a living. Regardless if your job title is "sales" or not, we all rely on sales in every aspect of what we do for a business.

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